What Does a Social Media Analyst Do?

Social media channels are gaining so much popularity in the last few years and people trust these more than anything else. It is a booming industry and that's why more and more people want to make a career in this field. More and more companies are embracing social media for marketing their business over traditional marketing methods because they find this technique more worthy.

This gives people the opportunity to make a career in this field. So, you can say that careers in social media exists and even they are becoming mainstream. Most of the people are doing the job of a social media analyst in this booming industry. You want to know what they actually do.

What is a typical day like for a social media analyst?

The first thing that most of the analysts do each morning is check all the social media channels to check whether there is any mention of their company or brand. If there is any mention, then they will follow up immediately because conversations on social media require immediate response. In case there is a need to reach out to any other department of the company, then they will do so because this job requires timeliness.

Once the analysts are done with the initial conversations, they start brainstorming or planning strategy and future campaigns or meet department heads to ensure the strategy developed is able to work out. A good amount of their day goes on reading trend reports and business articles to update themselves with the latest marketing techniques and technologies.

To list out what they have done, there is reporting like any other marketing campaign, where the analysts will list out statistics like follows, fans, comments, traffic and clicks. Many people think that their job is limited posting tweets and posts, but it is not the case as they do much more than this.