What Does a Social Media Analyst Do?

Social media channels are gaining so much popularity in the last few years and people trust these more than anything else. It is a booming industry and that's why more and more people want to make a career in this field. More and more companies are embracing social media for marketing their business over traditional marketing methods because they find this technique more worthy.

This gives people the opportunity to make a career in this field. So, you can say that careers in social media exists and even they are becoming mainstream. Most of the people are doing the job of a social media analyst in this booming industry. You want to know what they actually do.

What is a typical day like for a social media analyst?

The first thing that most of the analysts do each morning is check all the social media channels to check whether there is any mention of their company or brand. If there is any mention, then they will follow up immediately because conversations on social media require immediate response. In case there is a need to reach out to any other department of the company, then they will do so because this job requires timeliness.

Once the analysts are done with the initial conversations, they start brainstorming or planning strategy and future campaigns or meet department heads to ensure the strategy developed is able to work out. A good amount of their day goes on reading trend reports and business articles to update themselves with the latest marketing techniques and technologies.

To list out what they have done, there is reporting like any other marketing campaign, where the analysts will list out statistics like follows, fans, comments, traffic and clicks. Many people think that their job is limited posting tweets and posts, but it is not the case as they do much more than this.

Radio Monitoring: Is It Important?

There is no wonder that the world of marketing is pushing its boundaries beyond local communities; there is a huge demand for online and radio based services to enhance revenue-margins. Today, businesses have several options to choose from when it comes to branding themselves through media channels. However, only a few pay attention to the significance of monitoring radio spectrum to maintain their market share.

Well structured radio monitoring services are helpful for keeping your finger on the pulse of the marketplace by offering up to date coverage of what people say about your business, brand, products and services. There are, in fact, many companies out there that can be contacted to deliver written summaries to your clients. By using the best techniques and methods, they can monitor a total of over 100 radio broadcasts every day.

Radio monitoring services can be used to listen to radio stations that are very well known, as well as those that are broadcasting in lesser known channels. Through computer tracking software, radio monitoring can span across both, national market and international market effectively.

Since highly evolved software packages are available in the market, therefore, it is now possible to do radio monitoring in more than just one language. Information can be compiled as per the set language and category; so whenever you want to make desired changes, your radio monitoring reports remain with you.

Some ways to pair radio monitoring with your social media marketing strategies to improve your business are:

• Creating radio intelligence reports
• Verification of social media advertisement
• Radio based lead generation

Radio monitoring plays a significant role in portraying the image of your brand. So, pay attention to it!

Convert Printed Media Into Searchable Text Formats

In order to share information across multiple platforms, a portable document format is used. It can be classified as a computer application that can also protect the stored information from any kind of hamper or alteration. Such application comes with the ability to convert a document from one file format to other ones, such as PDF. This ability makes this application much more significant that can indeed help a user keep his file secure while making it more useful.

Today, one can convert a PDF file to Word, Excel, or Power Point. In fact, there are many formats, such as InDesign document that can be made out of a format. This is a DTP (Desktop Publishing) program that is helpful for manipulating both text and images to render a creative appearance to the documents. This program is used widely, especially for creating pamphlets, catalogs, advertisement copies, and so on.

Interestingly, this program can also be used for media conversion. Printed media, such as newspapers, or magazines are difficult to convert, as there are not only text, but also images to be converted. However, with the use of this application, tasks, such as designing and formatting can be achieved. These printed media can be converted into PDF files, which can be further converted into structured and searchable files.

When documents are converted into digital formats, they are not only easy to distribute, but are also easy to keep safe and secure. In this way, one can keep important documents for long.

There are many companies out there that can be contacted to get the printed media conversion job done. Just determine your needs and wants and make sure to reach the right stop-shop.

Print Media is Still Very Effective in the Advertising Market

In this tech era, where internet marketing is on the rise, people undermine the significance of the print media. Undoubtedly, the new generation is more inclined to the electronic gadgets, however, somewhere down the line, so called 'conventional' media exists and is doing great.

No matter how advanced and convenient the electronic media gets, the significance of the print media can't be overlooked, especially when it comes to having a long-lasting impact in the advertising market.

Although the electronic media has a lot of advantages of instant conversion and sales, yet all this couldn't replace or even reduce the impact of the print media advertising. Wondering, why? Today also, magazines are picked up by the people in its niche market, which is far better than random surfing, or hitting several web pages.

Newspapers are also a very good example that are indeed keeping the print media alive. People, who are interested in buying will certainly turn to the classified section once they buy a newspaper. On the other hand, the electronic media covers a large circulation worldwide, which is 'useless' if it's not targeting the right audience. With electronic media, chances of reaching the right group of people are quite low. Moreover, in the flood of advertisements over the web, it's very difficult to reach the same advertisement again and again.

Additionally, the print advertising works the best in case of a local event or sales announcement. A small column in the newspaper, or pamphlet is enough to circulate a news about any local event. Even national events are effectively covered by the print media in a long run.

No matter how deep roots the electronic media may have in the advertising market, the print media will not lose its glory and always remain competitive in the same market.

Digitization – The Only Method to Save Paper Documents For the Future

Every individual has several important documents like power of attorney, educational certificates and others. Even big companies and organizations also have some important documents like business licenses, written permissions or any other document. It is important to preserve these documents in paper form because with time it will become difficult to preserve them. These documents are more important than anything else for them. You have noticed the decline in the number of the newspaper and magazine readers. Do you know the reason? The reason is that most of the individuals don't like to read a newspaper in paper form. Is there any solution to stop this decline? Yes, there's a solution, which is digitization.

 

The only way to preserve important documents and putting a full stop on the decline of newspaper and magazine readers is digitization. You would ask how? So to get answer to this question, you first need to know what the process of digitization is. It is nothing, but is the conversion of text, pictures, sound  and  microfilmed documents into digital form. Making use of this technique, you can preserve a document forever. This will be useful for the present and future generations. The ultimate goal of this technique is preserving the original state of the material.

Next you to work in the direction of finding a company or organization offering this service because preserving the complex designs associated with magazines and newspapers is quite difficult. To help you out in this, there are companies that offer media management services. Their services are mainly for media companies such as media monitoring companies, publishing houses, libraries and others who are in dire need of a tool to convert books, newspapers, magazines and other documents into structured text files.

Digitize Your Newspapers and Save History – Now!

Newspapers do not just deliver everyday current affairs, they record history.

Yeah, its sounds like an introduction to a CNN documentary, but it’s the truth. Newspapers keep tab on the important global events that you may have missed while you were busy taking selfies at a new-found hole-in-the-wall, or writing a Facebook status about a love life that you don't have. 

However, newspapers are also a piece of literature, may it be sensationalized or not, that can easily be turned into wrapping paper for moving fragile items or a source of few lose change when surrendered to a junk shop. Worse, newspapers are susceptible to all harsh weather conditions even when kept properly.

Good thing, there's Newspaper Digitization

Through the scanning of newspapers, the material and all its content can easily be preserved electronically and disseminated to the greater public. This allows a more efficient archival of information which may prove helpful in the future. Yes, gone are the days that newspapers would be open to deterioration in local libraries. One would no longer have to belabor the process of research, (and yes, it's tad easier than pulling out microfilm records).

Not only that, ease of access to information is made possible through the effectiveness of keywords! With physical periodicals going digital, the search for pertinent knowledge can now be done through entering the right keywords. This assures netizens that the search results would only render what they actually need.

One company that has made it their landmark service is Media Track. With a good track record in media conversion, Media Track comes up only with quality digitized versions of newspapers. Indeed, they have handled the innovation well within the industry.

And because the production of newspapers is continuous, the need for newspaper digitization has grown exponentially over the years and we are not seeing an end to it any time soon.

Newspaper Digitization Makes Vast Information Accessible and Searchable

Newspapers are packed with information. However, the vast availability of information contained in them makes it difficult to find and browse at a quick pace. In other words, it’s challenging. Of course, it’s a different story when newspapers are microfilmed, which is usually the case in many libraries. Unfortunately, libraries only hold a few of microfilmed newspaper copies and are often not even available in other libraries. Even with this new kind of access to newspapers, except when they have been indexed, searching for specific information can be tiresome.

Newspapers are top candidates for article conversion because of the wide ranging, hard-to-access, and all-encompassing information they hold. At its best, newspaper digitization makes information easily accessible and searchable to anyone.

Why newspaper digitization?

There are many benefits of newspaper digitization. It greatly extends and widens the span of access that can be provided. Newspaper publishing companies, for example, can choose to make their digitized newspapers available to many of their readers, whenever and wherever.


At the same time, the use of a digital copy enables libraries and many companies to preserve their original copies which after many years, can become fragile, making accessibility more difficult. Digitized newspapers on the other hand, have the ability to be keyword searchable which makes information gathering easy and fast.

Why is it better than microfilmed versions?

In preserving newspapers, microfilm is actually an accepted standard process. Some companies that convert newspapers to digital copies film newspapers first, before digitizing them. Microfilming is their priority. As a result, filming and digitizing are processed simultaneously.

In such cases where films are old, it is still best to use the original printed version of a newspaper. In fact, some of the largest projects for newspaper digitization are filming their old papers again because their original microfilm copies are getting dim and hazy.

Although newspaper digitization is commonly processed from films, using print materials has its advantages. Print copies are easier to digitize. Unlike films that get old, blurry, and are sometimes incomplete, digitizing newspapers from printed source is reliable and easy to read because they are clearer.

What’s more, processing print materials produces better results. This in turn, enables high-quality image output and successful character recognition which is key in making text searchable.

This article discusses the digitization of newspapers. It provides brief information about the importance of this process and it’s comparison with microfilmed newspapers. It also explains the advantage of newspaper digitization over microfilmed copies.